Professional Talk in the Seminar on “Brand Establishment of Chuk Kam (pure gold) Jewellery” held by Hong Kong Trade Development Council, March 2016

The Hong Kong Trade Development Council has invited Mr Evert DeGraeve as one of the presenters at the seminar of “Brand Establishment of Chuk Kam Jewellery” (Chuk Kam: Chinese name for pure gold) on the 3 March 2016. The seminar was held at the Hong Kong Convention and Exhibition Centre during the Hong Kong International Jewellery Show. Other speakers were Mr KK Chow, Chairman of Gemmological Association of Hong Kong and IAJMPP Honorary Advisor, Mr Kevin Ng, Chairman of International Jewellery Designer Association & IAJMPP Honorary Advisor, and Mr Max Lam, member of the Project of Gold Working Techniques of Ancient China. Mr Evert DeGraeve gave his expert viewpoint and insight on how craftsmanship could be an important tool to enrich a jewellery brand.